The Reef™ - Cloud Accelerator

Watch the video below to see Hera Hub Founder, Shatha Barbour and Aha To Exit Founder, Aram Chavez discuss a proven process for entrepreneurs to turn their Aha! moments into scalable companies

"Innovation without execution is Hallucination."

– Aram Chavez

We all have great ideas with great intentions; it’s the execution of those ideas that separates the 90% of business failures from the 10% of Successes.


Aha to Exit is the only extensively tested and proven Step-by-Step process for innovators and creators to go from their Aha moment to growing and scaling their business beyond revenue. A system for you to confidently raise capital, increase your venture’s overall value, go-to-market faster, achieve targeted revenues, and lower your probability of failure.

Iterate Early and Often

It’s more efficient to pivot an idea than a venture.

Since 2012, Aha To Exit has researched startup failure rates and discovered that high-risk startups lacked a solid foundation.


Our four-stage program follows a step-by-step approach to increase your company’s value and reduce its risk of failure. We know founders must become experts on each and every critical stage of their business.

Women in Business

An additional $105.2 Billion and 91,000 jobs could be added to the local economy if their businesses grow at the same rate as businesses owned by men.

As of 2012 there are 182,425 women-owned businesses in Arizona, representing 32.1% more than the number of women-owned businesses in 2007(National Women's Business council, 2016).

The top industries of women-owned businesses include: professional, scientific and technical services(National Women's Business council, 2016).

Women are starting employer firms at three times the rate of men.

The 4 Critical Stages









Foundation Stage

First, let’s learn about you and your venture and then determine where you are along your Startup journey; whether you’re formulating your Aha Moment or currently generating revenue. We’ll discuss and review your foundational strengths and determine your targeted path for success.

What you’ll get:

  • Your Venture Management System
  • Resource Repository
  • Scheduled Check-ins
  • Advisory Sessions
  • Mentors/Advisors
  • Expert Network Access
  • Aha To Exit Academy (80 targeted trainings)

Steps: Aha! moment, 1, 2, & 3


  • Foundational IP Portfolio
  • Pain/Gap Discovery
  • Landscape Analysis
  • Competitive Landscape
  • Consumer Persona Formation
  • The C.U.L.T Identification
  • Culture and Principles Deck
  • Mission and Vision Development
  • FFF(pre-seed) Funding Strategy
  • Startup Bandwidth Canvas
  • 6 Functions Canvas
  • Business Structure
  • Technology Infrastructure
  • Value Chain Identification
  • Funding Pitch & Pitch Deck

Validation Stage

Early on during validation you will construct your venture’s Minimum Viable Product(MVP) and or your product/service Prototype. Your MVP will be used to validate your Foundational IP and growth stress testing. You will also maximize your venture’s valuation prior to raising formal/institutional capital.

Steps: 4, 5, & 6


  • Rapid Prototype Product/Service
  • MVP for CULT
  • Product market fit stress testing
  • Team structure documentation
  • Feedback Loop/Iteration
  • Outbound Marketing
  • Infrastructure Design
  • CRM Infrastructure Design
  • Capital Structure Model
  • Cap Table / Founders Equity
  • Operating Agreements
  • Vesting Schedule Process
  • Founders Equity Agreements
  • OKR Discovery
  • Growth Stage

    Throughout the Growth stage, your venture will optimize its marketing efforts and reduce customer acquisition and customer engagement costs. Additionally, you will apply processes to increase the overall lifetime value of your customers.

    Step: 7


    • Digital Media Expansion
    • Funnel Optimizations
    • Joint Venture Agreements
    • Earned Media and PR Strategy
    • Customer acquisition Optimization
    • LTV improvement metrics

    Operations Stage

    During this stage we work closely with your venture to remove team inefficiencies, increase process efficiencies, improve margins and EBITA and review future succession plans.

    Steps: 8, 9, 10, & Exit


    • PP&E efficiency
    • Board of Directors Assignment
    • Lean Process Improvement Application
    • Supply Chain Optimization
    • Distribution & Partnership Agreements
    • Volume Sourcing Efficiency
    • Line Extensions review
    • Leverage relationship networks
    • Re-invest and scale loop
    • Dividend planning
    • M&A and Debt planning

    The Reef – Cloud Accelerator

    Accelerate Your Venture.