The following is a non-exhaustive list of United States trademark applications and registrations owned by Professors Kim & Mauborgne: Blue Ocean®, Blue Ocean Shift®, Blue Ocean Strategy®, Blue Ocean Strategy Network®, Blue Ocean Organization®, Blue Ocean Leadership®, Blue Ocean Global Network®, Red Ocean® , Don’t Compete. Create®, Create. Don’t Compete®, Be Blue Ocean®.

The Reef™ and Aha To Exit™ are trademarks of Aha To Exit Inc.