What would Ballmer do? Do the opposite
Ever had a boss double or triple-down on sales clichés: “everyone is our customer”, “it’s a numbers game”, “it’s a law of averages” (think a Steve Ballmer former CEO bully at MSFT—who “resigned and went on to buy the Los Angeles “Paper” Clippers—enough said). I digress, in entrepreneurship it’s not about sales clichés or averages—it’s …