The CULT™ stands for: Customers, Users, and Lead Testers. You should only launch your product or service to the market after first discovering your most important consumer, the CULT™. They are the experts & influencers who are critical to the success of any startup who is looking to commercialize their venture.
In order to move forward, you’ll need the CULT™ to back your product or service.
The CULT™ will help you “spread the word.” Your marketing plan needs to start with the industry experts who will be your vehicle for positive PR & mainstream acceptance.
Download the worksheet and find your own CULT™ today.