Timing is everything: But, in what order?
We’ve been regurgitating and improving business plans based on the “what,” without taking time to really evaluate the other crucial element: “when.”
Entrepreneurial Burnout: 4 Steps to Recover Quickly
No entrepreneur in the world is immune to burnout. In fact, no human is immune to burnout. Nobody.
What would Ballmer do? Do the opposite
Ever had a boss double or triple-down on sales clichés: “everyone is our customer”, “it’s a numbers game”, “it’s a law of averages” (think a Steve Ballmer former CEO bully at MSFT—who “resigned and went on to buy the Los Angeles “Paper” Clippers—enough said). I digress, in entrepreneurship it’s not about sales clichés or averages—it’s …
The CULT: Customer User Lead Tester
There are two (2) questions you need to ask whilst developing your go to market strategy: 1.“Who is my first customer?” and, 2. “How do I acquire them?”